Details

Preface :

Favourite motherland is Bangladesh which is diversified in case of beauty. History and tradition are very enriched. The diversity can be potential for economics.Present government has adopted very important initiative like potential traditions of different districts are tried to broaden through branding activities all over the world. District branding will help in order to achieve Vision 2021,SDG 2030, and Vision 2041.After considering history and tradition of Jashore different types of colourful flowers and date molasses have been selected as branding.

Branding of Jashore district :

District branding is selected after considering history and tradition, In the same, Jashore district branding has been selected. Jashore district branding is mainly in two cases like flower and molasses. Firstly, cultivation of different coloured flowers has been initiated from eighty decades. Different kinds of flowers  are cultivated in almost 100 villages in more than 3,500(Hector). Flowers are like Rose,Tuberose,Sunflower, Merrigold,Gardenea,Dahlia etc.Secondly, Date Juice in Jashore, Jashore is famous for Date Juice.  There are 4,62,525 date palms and 2,31,26,250 litres date juice is collected from date palms of 486.20 (Hector) land and from the juice 37,00,200 KG molasses is made.

Short History of Jashore District :

The land- piece named Bangladesh was divided into tiny tiny zone in primitive age.Those zones are acquainted with Vanga,Pandu,Somotot,Tamrolipi,Bango etc in history.At that time,It is assumed that probably,Jashore was included in Tamrolipi and Vanga zone.After that,including Jashore political, social, cultural, geographical and revolutionised history of the mentioned zones are frequent ups and downs and diversified.

Jashore district created by silty soil from Ganga river is found in the map of Tolemy which is primitive description. The zone is mentioned in the books named Mohavarot,Puran,Bed and Ain-E-Akbori.After reviewing the past history of the district, it is seen that once upon a time the zone was full of deep jungle. A race that is acquired with Anarzo who cut the jungle and made for accommodation at first.

It is found different information with a view to searching the naming of Jashore district. There are huze lezends about the Jashore name.It is seen that there are different opinions among historians about naming. Someone says the name of Jashore has been originated from "Jesinrey" which is Arabic word and its meaning is bamboo or wooden bridge . Jashore is the most primitive distinct from the establishment of Bangladesh. Remarkable Jashore district in the Southern side was created before two hundred years in 1786.Whole Bango is included under the British reign as a result of aggressive reign of British in Indian subcontinent. British governors were unable to control the people of Jashore because they were always intransigent and struggled therefore,the governors converted Jashore as an exclusive district for their conve nience in regard to reign. The area at the time of established Jashore first was Khulna,Kushtia, Faridpur and today's Churasipurbo,including undivided  Jashore vast area of Indian West Bengal which was broadened.

Liberation war in Jashore :

First enemy- free district is Jashore across the country,Pakistani army became defeated in Jashore on 6 December 1971.Jashore has played an effective role in liberation war.The flag of independent Bangladesh is first hoisted from Jashore.

Imam Bara:

300 years old Murali Imam Bara is located in Ramnagar union under sadar Upazila. It was established by Hazi Muhammad Muhasin.It was made of bricks and this rectangle building is in north -south 60 feet,in east-west 50 feet and it is divided  in three rows with 10 pillars.

Jashore Air Port:

The construction of Jashore air port was started during second world war in 1942. It was built on 25( acre) land in 1946 but it was completely launched in1960.At present, non -government 4 air flights are available in this port.

First Cultivation of flower in Jashore :

cultivation of different coloured flowers has been initiated from eighty decades.Basically, Sher Ali of Godthkhali village, Jikhorgacha Upazila, first started to cultivate commercially after bringing seeds from India in 1983. Different kinds of flowers  are cultivated in almost 100 villages in more than 3,500(Hector). Flowers are like Rose,Tuberose,Sunflower, Merrigold,Gardenea,Dahlia etc

Date Molasses  in Jashore :

Jashore is famous for Date molasses.   There are 4,62,525 date palms and 2,31,26,250 litres date juice is collected from date palms of 486.20 (Hector) land and from the juice 37,00,200 KG molasses is made.It is known from Jashore Khulna history by Satish Chandra Mitra that Date Molasses was made in East Bengal before 1900-1901 21 lakh 80 thousand 550 Mon(40 KG).17 lakh 9 thousand 960 Mon molasses was made in Jashore among them.New House of England made brown sugar from molasses of Chowgacha, Taherpur and created agitation.

Collectorate Building :

Jashore Collectorate was started in 1786 as the first Collectorate in sub -continent  .The name of Jashore Collectorate  is organically involved with history and tradition.It is located at Doratana in Jashore. The building is at present the office of DC(Deputy Commissioner).First floor of the present building was founded in 1885 and second floor in 1980.

Old Residence of DC

First residence  of Collector which is acquainted with Satkhira House was built in 1895.There is a yeard of 24.75(acre) adjacent to two storeyed building. It is very familiar and the biggest DC residence in Bangladesh. Then emperor of India toke lease two terms for 25 years from 1921.Local Public Works Department practically visits and declares it to be uninhabitable on 11 May 1995.

Retreat Sirimoni:

Retreat Sirimoni is an attractive parade of Benapole port.Two countries'protective teams an excellent parade display with national anthem and flag at the time of sunset.

House of Michael Madhusudan  Dutt:

House of Michael Madhusudan  Dutt is situated on the bank of Copotakho river, Sagordari village, Keshobpur Upazila. There are some ancient one and two storeyed buildings in the house.

Mirzanagar Hammamkhana:

Hammamkhana was built in 1649  by Sopsi Khan who is Sha Suza's brother in law's son during emperor Akber.

Modhu Mela(fair):

Modhumela is an important  part of traditional Jashore. The fair is organised by district administration at the end of January. Poetess Mankumari Basu, niece of Michael first started to commemorate in 1890 at Sagordari after poet's death.After that, the fair begins.

Grave of saint Meheruddin (Ra:):

The grave is almost  300 years old.It is said that saint Meheruddin (Ra:)is contemporary of saint Khan Jahan Ali(Ra:).It is established on 3.21(acre) land.

Blackmouth Hanuman of Keshobpur:

Blackmouth Hanuman of rare species is almost vanished in Bangladesh. It is seen in Keshobpur, Ramchandrapur,Baliadanga.There are almost 500 Hanumans.

Action Plan of District Branding

আগামি ০৩ বছরের মূল কর্মপরিকল্পনা

(মন্ত্রিপরিষদ বিভাগ কর্তৃক প্রকাশিত জেলা ব্র্যান্ডিং কৌশলপত্র ২০১৭ এর ৩.১ (ছ) অনুচ্ছেদ অনুযায়ী)

জেলা: যশোর

আগামি ০৩ বছরের কর্মপরিকল্পনার Highlights

• আগামী তিন বছরে ৬০  জনের কর্মসংস্থান সৃষ্টি
• যশোর জেলা ব্র্যান্ডিং করার লক্ষ্যে এখানকার গুরুত্বপূর্ণ সকল স্থানে, পন্য প্রভৃতি নিয়ে একটি বর্ননামূলক এবং আকর্ষণীয় তথ্য চিত্র নির্মান এবং তা সকল স্কুল-কলেজ এবং অন্যান্য শিক্ষা প্রতিষ্ঠান ও গুরুত্বপূর্ণ স্থানে প্রদর্শন।
• প্রতিটি শিক্ষা প্রতিষ্ঠানের ওয়েবসাইটে যশোর ব্র্যান্ডিং লোগো ব্যবহার
• গুড়ের বাৎসরিক উৎপাদন ২ টন করে বৃদ্ধি
• প্রতিবছর ফাল্গুনে বসন্ত ফুল উৎসব করা।
• ফুলের বাৎসরিক ২৫০ কোটি টাকার বাজার সৃষ্টি করা
• নিজস্ব Website/Apps তৈরি করা
• ফুল ও গুড় চাষীদের সাফল্যের বিষয়টি Youtube এর মাধ্যমে ব্র্যান্ডিং
• জেলা সদরে প্রদর্শনী কেন্দ্র স্থাপন করা
• ফুল দিয়ে বিভিন্ন প্রসাধনী উৎপাদন
• নিরাপদ ফুল উৎপাদনে জৈব সার ব্যবহার
• জৈব সার উৎপাদনে প্রশিক্ষণ প্রদানে ব্যবস্থা গ্রহণ
• নিরাপদ গুড় ও পাটালী উৎপাদনে সচেতনতা সভা করা ও মনিটরিং জোরদারকরণ
• গুড়ের উৎপাদন বৃদ্ধি করতে খেজুর গাছিদের উৎসাহিত করনে সভা করা
• উন্নত জাতের খেজুর বাগান সৃষ্টি
• আরো ১০০ হেক্টর জমিতে ফুল চাষ সম্প্রসারণ করা
• জেলা- ব্র্যান্ডিং (গুড়ের) মেলার আয়োজন
• উদ্যোক্তাদের জন্য সহজ শর্তে ঋণের ব্যবস্থা করা

District Branding Video Gallery